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Public Image |
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Public Image
Zone 29 Coordinator: Marguerite Constantine, Moreauville, LA constantine@cebridge.net
Zone 30 Coordinator: Townes L. Osborn, Knoxville, TN towneso@lavidgeinc.com
The Public Image Resource Group will support, advise, motivate, and stimulate discussion and disseminate information to districts and clubs. By telling Rotary's success stories to all media, local government officials, communities, and civic leaders, the group will work to enhance Rotary's public image.
Group members will actively help and encourage individual Rotary members, clubs, and districts to develop plans and initiate activities that will enhance the visibility of Rotary in local communities, sharing with the public what Rotary is and what Rotary does.
Emphasis will be given to identifying resources among Rotarians to help implement RI's global image campaign, and to initiate activities that will increase awareness in their local communities.
Public Image Resource Group 2007-08 Goals:
- To define public relations simply and effectively as “the management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction.
- Emphasize the value in grass roots acknowledgement of the importance of public relations.
- To reinforce the core values of Rotary ethics and to emphasize worldwide promotion of the Four Way Test and the Declaration of Rotarians in Business.
- Recognize at least one district in each zone for exemplary work in PR.
- Recognize Rotary’s gift to the world at the time of completion of the PolioPlus program, gift PolioPlus statues to municipalities.
- Recognize and develop the role of PR in membership development. Encourage education of Rotary club members to enable all to share in Rotary’s public relations.
- Request that RI staff develop the concept of 3 year terms for club and district PR chairs. Such positions to be filled by people with professional expertise wherever possible.
- Launch an international Rotary Humanity in Motion day on February 23, 2008 – and that PR Department staff develop an appropriate poster for world wide promotion. To develop hard copy & electronic “clipart resources” to facilitate such promotion.
- Recommend applications be sought from representatives of media for all District GSE teams.
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